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So What Is Search Engine Optimisation Exactly?

Search engines like Google and Bing utilise bots to crawl online pages by moving between sites, gathering data about them, and adding them to an index. Imagine the index as a massive library where a librarian could pull up a book (or a web page) to assist you locate what you’re currently looking for. The order in which pages should show in search results for a particular query is then decided by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals. In our hypothetical library, the librarian is the one who has read every book there and can identify the precise one that will contain the solutions to your problems.

Unlike paid search advertisements you cannot buy higher organic search rankings. SEO professionals must put in the necessary effort in order to get listed in the organic search results.

The search algorithms are intended to reveal authoritative, pertinent pages and offer users a productive search experience. Your pages may rank better in the search results if you optimise your site and content with these variables in mind.

To guarantee that no effort is spared in the journey to your desired search ranking position, having an SEO page takes care of all these operations on an ongoing basis.

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